All the feedback, evaluations and focus group work I have read as a digital project manager for the election coverage in Denmark points to one major conclusion: The voters are having a hard time distinguishing the political parties when looking at what they actually want to change. Thus their choice ends up being based on superficial reasons like tradition, likeability etc. We need to change that.
I propose doing it by keeping to the the following values:
- Citizenship because taking part in democracy is the essence of what this project aims to achieve.
- Independence because democracy in its essence contains a multitude of opinions. For this to work it has to be non-partisan.
- Fairness because objectivity is an unattainable goal, but fairness shouldn’t be.
- Empathetic Listening because both the political parties, the media and the government institutions has long been criticized for not listening.
- Openness is related to fairness. We need to explain how we got to out conclusions.
The event weeklong event is funded by people with deep pockets and an avid interest in support civic society. The participants would be politicians, teachers, academics, engineers, people form news and advertisement, but most importantly: Plenty of the most affected voters, as in not the politically active people that has probably already made up their minds.
First, they share world views and experiences. Especially the voters with the issue. Then the other professions chime in.
Then, they split into team that want to attack the issue from different directions. The teams are made up with relevant people to make them able to make their solution into a semi workable prototype within the week.
During the week the teams discuss, iterate and test their ideas.
In the end they all present and the most promising of the proposals are funded for further work.